Nigerian Entertainers, Phyno, Yul Edochie, and Flavour, renews their ambassadorial contract with Life Continental Larger Beer

Nigerian entertainers, Phyno Flavour, and Yul Edochie have renewed their whooping endorsement deal with Nigerian Breweries Plc in Iganmu, Lagos State.

It was a convivial atmosphere at the head office of NPC, as the three Nigerian celebrities regained their brand ambassadorial contracts with Life Continental lager beer for two years.

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Speaking during the press conference, the Senior Brand Manager of Life lager, Aishat Anaekwe, said:

“We pioneered regional brewing in Nigeria and have maintained leadership in the South-East region’s booming market for decades. Today, we are excited to renew our contracts with Flavour, Phyno, and Yul Edochie.

This collaboration underscores our dedication to the Igbo values of industrious, resourcefulness, and enterprise – values that Flavour, Yul, and Phyno aptly embody.

Just as our beer defines the Igbo in every consumer, these three successful and industrious entertainers exude the qualities of the typical Igbo man.”

Speaking about the renewal, Nigerian R&B musician, Flavour, stated that he is proud to be associated with the brand.

In his words, he said:

“This new deal is an example of the rebound of progress that Igbos have continued to be associated with in their business and industry. The brand has always been a symbol of Igbo heritage. I am very proud to be associated with a beer I can finally call my own; one that pushes the frontiers of progress.”

On his part, Nollywood actor, Yul Edochie, said:

“I am so honored to be doing this again. The brand has continued to shine the spotlight on the Igbo tradition of brotherhood and progress.”